FREDE HØST
E-Commerce
Shopify
Facebook ads
Balance between brand and performance creates success for Danish design brand.
SERVICES
Launch of e-commerce platform and story-led marketing strategy on paid social.
CHALLENGE
FREDE HØST faced the challenge of maintaining their exclusive brand image while also growing sales and awareness online. In a time when many luxury brands are competing for consumers’ attention, it was crucial to find a balance between brand and performance.
“Refine Agency has exceeded our wildest expectations. They have been an invaluable partner in terms of branding and storytelling, and their holistic approach has ensured that all aspects of our strategy work together in harmony.”
Emma Vang Høst
Ecommerce Manager
IMPLEMENTATION
Always-On Strategy on Facebook with a focus on Storytelling to Increase brand awareness
RESULTS
For almost three years, we have been helping FREDE HØST build their online sales channel, which today accounts for the majority of their revenue.
We began by launching a new e-commerce platform as the core of their brand.
With a strong foundation to showcase their products and the story behind them, we then focused on the next step in their growth journey: increasing brand awareness through paid social.
BRAND MEETS PERFORMANCE
The goal of their new webshop was to create a strong foundation for their brand while ensuring solid performance, which would play a crucial role in converting the increasing number of visitors from paid social.
It was also essential to provide space to tell the story of the products and the company behind them, highlighting their design heritage and tradition.
250%
higher conversion rate
49%
increase in avg. order value
430%
more online transactions
690%
growth in online revenue
STORYTELLING ON PAID SOCIAL
In a case with high-end products and a company that never offers discounts, it was crucial to sell the story behind the products. It was also particularly important to illustrate the products in a way that highlights something the consumer can develop a desire for.
For example, the dice cup can give rise to a new family tradition, stand prominently on the shelf as a symbol of quality and presence, or evoke memories of good times with friends and family.
This helps elevate the perceived value of the product and can be the key to selling without being a sell-out.
110%
higher conversion rate
7%
increase in avg. order value
790%
more online transactions
850%
growth in online revenue
FREDE HØST
E-Commerce
Shopify
Facebook Ads
INFORMATION
FREDE HØST is a Danish design company particularly known for their iconic dice cups. The company started as a father and son project in 1995 and has since evolved into the unique designs that are now found in thousands of Scandinavian homes.
SERVICES
Launch of e-commerce platform and story-led marketing strategy on paid social.
CHALLENGE
FREDE HØST faced the challenge of maintaining their exclusive brand image while also growing sales and awareness online. In a time when many luxury brands are competing for consumers’ attention, it was crucial to find a balance between brand and performance.
COLLABORATION
Back in 2022, Refine Agency initiated the conversation with FREDE HØST on how we could help them on their digital growth journey and their ambition to become the preferred Scandinavian luxury gift brand for quality-conscious customers.
TESTIMONIAL
“Refine Agency has exceeded our wildest expectations. They have been an invaluable partner in terms of branding and storytelling, and their holistic approach has ensured that all aspects of our strategy work together in harmony.”
– Emma Vang Høst, E-Commerce Manager
RESULTS
For almost three years, we have been helping FREDE HØST build their online sales channel, which today accounts for the majority of their revenue.
We began by launching a new e-commerce platform as the core of their brand.
With a strong foundation to showcase their products and the story behind them, we then focused on the next step in their growth journey: increasing brand awareness through paid social.
BRAND MEETS
PERFORMANCE
The goal of their new webshop was to create a strong foundation for their brand while ensuring solid performance, which would play a crucial role in converting the increasing number of visitors from paid social.
It was also essential to provide space to tell the story of the products and the company behind them, highlighting their design heritage and tradition.
250%
higher conversion rate
49%
incrase in avg. order value
430%
more online transactions
690%
growth in online revenue
STORYTELLING ON
PAID SOCIAL
In a case with high-end products and a company that never offers discounts, it was crucial to sell the story behind the products. It was also particularly important to illustrate the products in a way that highlights something the consumer can develop a desire for.
For example, the dice cup can give rise to a new family tradition, stand prominently on the shelf as a symbol of quality and presence, or evoke memories of good times with friends and family.
This helps elevate the perceived value of the product and can be the key to selling without being a sell-out.
